Dear Itchy- Dog Owners,

       Hi! I am Doc Loureuse. I have been a veterinarian for more than a decade. I mainly treat dogs and cats. In my small animal practice, 50-60% of my clients’ clinic visits are due to their frustration about their dog’s itchy skin.


      I have seen mild, moderate to severe cases of skin diseases that are bothersome to dog owners. This takes up a lot of angst from these pawrents because they too are irritated just like their dogs when their poochies started to itch and bleed. There are cases that are easily healed,some took quite some time and for those worst cases took ages. For these scenarios that I always see in my practice, all of the pet owners don’t have any idea what really causes the itch. If they knew, it was from their own research online but find it hard to apply it to their dogs.

      When I was still a newbie in my practice, there was this doggy patient that I had with a generalized skin condition that scarred me emotionally until this day. I talked with the pet owner countless times about the medical approach to be done. She didn’t want any of it but wanted her dog to be euthanized! She said seeing her dog in that condition gives her so much sorrow and misery. She didn’t want expensive veterinary bills anymore. Treating her dog at home for a longer time is also physically taxing for her. So she wanted it to be done. Just imagine if you were me, when you know that this dog can still be saved but the owner didn’t want to.

      Then it struck me that to avoid the same skin problems to escalate,  dog owners must know what to do when a mild itch starts. They must have an idea if the state of their dog’s skin problem is alarming or not. 

      If a simple knowledge can help itchy dog owners to ease their burden and never have to worry about their dog’s skin again, then there is one thing I can do to help them.

      During this time of self- discovery, I made a checklist for pet owners on what to do with their dog’s itchy skin. It is a concise, easy to understand guide that will give them an idea about their dog’s skin condition from mild to moderate and to even severe cases. 

      This is an eye- opener for me too because whenever I talk to my own clients with their dog’s itchy skin, we are now on the same page. I understand very well what they have been through with their dog’s skin and by using the simple, solutions guide that I made, it improves the quality of life of both pawrents and their poochies. 

Just like them, you too can now say goodbye to your dog’s itchy skin!

To your dog's haircoat health,

Loureuse B. Paz, DVM

What People are Saying

          “My Cola had off and on itching and scratching that keeps me worried all the time. Her favorite time to scratch was during night time. I was out of my wits end because aside from itching, she also bleeds and had many skin wounds after scratching it. Not to mention the bathing and medications that eats up my time.

          When my Cola got well and stopped itching, I was so happy and relieved because I can now finally sleep straight at night. No more incessant scratching for her.  I also don’t have to watch over her nonstop because her itching and scratching stopped. All thanks to Doc Loureuse, Cola’s skin is now okay. She now lives an itch-free life!”

Koni De Guzman

            “As a furmom, seeing my Zai’s skin condition got worse made me really feel sad. He had a skin disease that made him almost bald because of massive hair loss. He also keeps on itching and scratching. I decided to go to see his veterinary doctor, Doc Loureuse immediately. She prescribed us medications for Zai and we strictly followed her veterinary advice. Zai’s skin is now finally healed and he obtained back his good looks. No more baldness, his skin and haircoat back to its original state. I am very happy for his recovery. His skin disease disappeared and until this day it never came back.”

Lyka Montero

            “My deepest thanks and appreciation to Doc Loureuse for her generosity and spontaneity in sharing her time and knowledge on dog skin care like hygiene, food and others. As an owner of Migs with itchy skin, I developed an attitude to take deliberate and intentional care to my furbaby. Me and Mig’s doctor always discussed about things that are related to his skin problem. One specific veterinary advice that I followed was about Nutrition, skin supplements and other dog skin care as well. Now Mig’s itching has reduced and coat thickened as well.”

Faith Ada

            “We all want our pets to live comfortable lives. That is our responsibility as a pet owner. Owning one who is itchy like my Ida makes me feel sad and irritated whenever I see her itching and scratching. I cannot stand watching her doing that almost every minute.

              This book will help you identify your itchy dog’s ailment and what to do about it. It will keep you from unintentionally harming your pet more by self-medication and will lead you to the right treatment. Visit and consult your vet first like I did with Doc Loureuse. 

            Her book is highly detailed and very easy to understand. It is a must-have for an itchy-dog owner like me.”

Ma. Louraile Yu

             “ This book gave me the knowledge that just like us humans, pets too can have skin issues and problems with different underlying causes. Reading this book guided me on how to take care of my furbaby’s skin. It increased my awareness about skin itching. This also gave me an idea what signs and symptoms to watch out for. Thanks to this book I now know what measures I can do and what to avoid when my Sophie will have skin issues in the future.”

Lotis Cinco